WestWater Research Senior Associate Audrey Goddard recently attended The Water Finance Conference – Financing Water in the West at the SkySong Innovation Center at Arizona State University in Scottsdale, Arizona. The highly regarded two-day seminar brought together Arizona’s leading water managers, utility directors, municipal advisors, consultants, and finance professionals for focused discussions on water and wastewater utility finance.
The conference, known for its expert presentations, in-depth panel discussions, and valuable networking opportunities, is designed to help executive-level utility professionals modernize financial management practices, set affordable rates, and fund critical water projects amid a complex regulatory environment.
Balancing Affordability and Reliability
A central theme of this year’s event was the challenge of meeting Arizona’s growing water system demands with limited resources, while keeping rates affordable for customers. Presenters emphasized that success depends on:
- Data-driven decision-making to guide policies and capital planning
- Strategic rate structures tailored to local needs and priorities
- Transparent, proactive communication to build and maintain public trust
These strategies are key to achieving revenue stability and ensuring utilities can continue to deliver reliable service.
Innovation and New Water Supply Strategies
Speakers highlighted a variety of initiatives currently underway in Arizona, including:
- Advanced purified water projects to expand reuse and reliability
- New water transfers to improve allocation across regions
- State programs that encourage both conservation and growth
Collectively, these efforts demonstrate a proactive approach to securing the state’s water future.
Financing the Future with WIFA
The Water Infrastructure Finance Authority of Arizona (WIFA) is playing a pivotal role in enabling these initiatives. By financing projects that enhance augmentation, conservation, and reliability, WIFA is helping utilities bring vital infrastructure and programs from concept to completion.
Conclusion
The conference reinforced that Arizona’s water sector is approaching its challenges with determination, innovation, and collaboration. Through strong financial strategies, strategic investments, and open engagement with customers, the state is building a foundation for a sustainable and resilient water future.