There is money to be made in the water market, but it does not always come easy. Growing demands for water supplies across the United States has given further focus to water rights as an asset. Over the past ten years, the water rights market has become an increasingly attractive private investment, but water transactions are often complex for many reasons. The current issue of the Water Market Insider discusses the ever growing water market and the financial, environmental, and regulatory factors that influence this burgeoning commodity.